Beauty Beat: The Look of Love

January 30, 2018 Simone Ellin, Associate Editor

Urban Decay, Naked 3 Palette (Handout)

There’s no denying it. Whether it’s a candle-lit dinner for two, a spectacular singles soiree or pizza night with the kids, on Valentine’s Day, love is in the air. With these romantic beauty tips from Jmore makeup guru Ariel Lewis, you’re bound to inspire passion wherever you go.

The Perfect Lipstick

Decisions, decisions. Your choice of lip color will go a long way toward determining the rest of your makeup choices.

For classic glamour, go with a sexy shade of red. MAC’s long lasting line of retro matte lipsticks are known for their vivid, pigmented colors and creamy application.

Try: Ruby Woo by MAC

For a look that’s decidedly 2018, a deep berry shade is the way to go.

Try: Catherine by Ariel Lewis Cosmetics

Opting for dramatic eye makeup? Then go with a nude lip to balance out your look.

Try: Lancôme L’Absolu Rouge Hydrating Sheer Lip Color in 264 Peut-Etre, an amazing moisturizing lipstick that’s guaranteed to last for eight hours!

Rosy Cheeks

Nothing says wintry beauty like rosy cheeks enhanced with a cream-based blush. Cream blush conveys a youthful radiance and moisturizes chapped winter skin. When applying cream blushes, use a stippling brush to collect the product, then lightly apply it to the cheekbones in a circular motion.

Try: Last Looks Cream Blush by Juice Beauty.

It’s both vegan and organic and also flatters a wide range skin tones/types!

Try: Tarte’s award-winning line of lightweight, long lasting cheek stains

Eye-Catching Shadows

For a soft eye:

With a light touch, sweep a pale bronze shadow over your lid and around the lower lash line. Alternatively, apply a shimmery rose shade on your lid. Adding a pale shade of highlighter to your eyes’ inner corners will make your eyes pop!

Try: Urban Decay’s Naked 3 Palette

This collection of romantic natural shades work well for everyone.

For a smoky eye:

Don’t be shy! Go for a look that’s slightly out of your comfort zone. Start by applying a nude shade across your eyelid, then apply darker shades of taupes and browns to your crease and blend inwards. Be sure to add the darkest brown to your lower lash line. That’s what gives eyes their smoky intensity.

Try: Kat Von D Shade + Light Eye Contour Palette

Ariel Lewis is the owner of Airbrush Makeup by Ariel and the Alist. For information, visit ariellewis.com or alist.team.