Luna Rosendorff wants to be your BFF. That’s why she named her contemporary interior design and consulting business DesignerBFF.
A Silver Spring native, Rosendorff lives in Pikesville with her husband, Baruch, and their four children. The family belongs to Pikesville’s Beth Tfiloh Congregation.
A 2011 graduate of Towson University, Rosendorff recently spoke to Jmore about her company, career, personal tastes, and trends in interior design.
How did you get into the interior design field?
Growing up, I wanted to be a shoe designer. I used to draw high heels all day in school — very Steve Madden vibes. But I genuinely thought becoming a designer was like becoming a celebrity, either you were huge or you weren’t anything. So I studied economics with a fine arts minor and took my first job out of college at T. Rowe Price.
After a difficult pregnancy and having my first baby, I started calculating opportunity cost in real life: what was the cost of going back to work versus staying with my baby? I left corporate. We lived in a charming Cape Cod in Pikesville and made small renovations that had major impacts to the aesthetics, function and flow of the home.
We knocked through a cedar closet to create circular flow, installed white marble-look porcelain floors before that was common, removed wood paneling and painted the house in soft, airy colors. I decorated the space with vintage finds and Anthropologie sale items, and of course, the best of HomeGoods! My friends loved my space.
One day, I got a call from someone who heard I was good at this and asked if I could I help furnish and decorate their new home. He was recently divorced and needed someone to take care of this type of thing. He offered to pay me $90 an hour because that’s what he paid another designer. And just like that, I was suddenly a paid interior designer. I created my business cards, set up the Instagram page, and through word of mouth and social media the business grew organically.
How does your background in economics and fine arts help you professionally?
Economics taught me about opportunity cost, supply and demand, and cost per unit. I use it in business, identifying my most efficient offering. My highest value is vision.
Fine arts validated my instincts. I understand composition and color deeply. I’ve also intentionally invested in expanding my creativity, sharpening my perspective over time.
Why is interior design important personally and professionally?
Personally, I like pretty things. I feel better when I see pretty things. When I look in the mirror, I’m looking at the backdrop, too. Your environment affects your nervous system. I need expansiveness — big windows, high ceilings.
Everyone needs alignment with their personality to feel good in their space. People adjust to their environment. It’s a known fact. If you spend time with people that act a certain way, you will begin to act that way, too.
The same thing goes for design. If you show up to work and the office is beautiful, high-end and functional, you will do better work. You will perform in a way that meets the environment, and you will attract clients or customers at that level.
What trends are you seeing right now?
The biggest shift is individuality. Cookie-cutter is out. One-of-a-kind is in. As technology makes spaces easier to replicate, individuality is becoming the true trend. One-of-a-kind vintage finds, custom pieces, original art and, most importantly, personal style. Expressing yourself through your space.
What are some hot colors, furniture items, and accessories?
We’re moving away from sterile minimalism toward warmth and personality — bright tones, bold marble, expressive materials. I think we’ll see more red and pink — boldness. There’s a red lipstick instinct happening. When things feel heavy, people respond with boldness — pinks, reds, sparkle, personality.
Deep blues and browns are here to stay for a while. No one ever hates blue. Pantone’s color of the year is ‘Cloud Dancer,’ a soft white that works beautifully as a foundation for individuality and choosing your own colors.
Furniture is becoming functional art. The shape matters as much as the fabric. Sculptural tables, chairs,and wall art are easy ways to bring this into your space. I’ve been loving Z Gallerie’s new wall art. Floor vases and sculptures are another way to bring sculptural design elements into an already finished space.
But the next big accessory? Rocks and crystals as sculptural pieces in the home. I have a new obsession with learning about all of the different types of stones and the energies and intentions they carry. I have a beautiful growing collection that I use as decor pieces around my home that serve as beautiful accent pieces as well as subtle reminders from each stone’s meaning. I have always thought of the granite and marble slabs as God’s artwork and now. I am seeing the stones as God’s sculptural work.
Why is it important to hire a designer?
It gives confidence you’re doing it right. Big purchases deserve expertise. Hiring a designer provides clarity and prevents costly mistakes. Not every project needs full service, which is why consulting models like Designer BFF offer strategic guidance efficiently.
How would you describe your signature style?
Clean, modern and elevated with breathing room. But not too serious. I like to add playful accessories or something unexpected to a space. I value negative space, natural light, contrast and subtle architectural drama.
What projects are you most proud of?
New-construction homes are most meaningful to me, especially for families building milestone homes. Watching a house rise from the ground up for a self-made family is powerful. When clients say, ‘Just give us your magic’ and then I see them living fully in it, that’s everything.
One of my recent projects that I am proud of is beBold Med spa in Rockville. I’m proud of my client for taking such a bet on herself and investing in a beautiful high-end space for her clients. She had a vision and a vibe for the space and we worked together to bring it to life. Her entire business and brand have elevated with the move into her new space and I love being a part of that.
You recently started your own podcast. What do you discuss?
I recently launched The Designer BFF Podcast, a visual and audio show that you can listen to on Spotify and Apple Podcasts or watch on YouTube. At its core, it’s about people — how they build beautiful lives, meaningful businesses and inspiring spaces. We bring the podcast set into their home or businesses so we can see the spaces they’ve built and talk about the intention behind them.
But it goes deeper than aesthetics. We talk about life, business, work-life balance, risk, reinvention — the real stories that shaped them.
My first guest was Sami Alpert, founder of Beecham Bags, and we discussed her life before and after a tragic car accident that changed everything — and how that experience influenced the life and business she’s building today in the luxury resale fashion world.
The DesignerBFF Podcast is still new and evolving, but the vision is clear: Conversations with founders, creatives and designers about building spaces, bustling businesses and building themselves — real, raw, and aesthetically pleasing.
What tips do you have for decorating?
Study your taste intentionally. Create folders on your phone — bathrooms I like, art I like. Notice patterns. Copy the vibe. For renovations, be careful. Online photos are often custom or AI and will be difficult to execute within a normal budget.
What should one do if one partner loves something in a home and the other hates it?
If someone truly hates it, don’t buy it. No one should live with something they truly dislike.
Home is shared emotional space. If someone hates it, it’s not worth the resentment. There’s always another version. Find compromise or hire a designer to mediate the battle!
For information, visit lunarosendorff.com.
Jewish Community Services' upcoming "Future-Ready Workplace" event will feature a keynote address from workplace expert and bestselling author Liz Fosslien.
The BCO, founded in 1984, will perform the works of Frank Zappa, Beethoven, Mason Bates and Karena Ingram.
Led by local Israel-American cellist Amit Peled, the Mount Vernon Virtuosi aims to inspire people beyond musical enjoyment.
Container vegetable gardening is a terrific option for people with limited space and/or time. Rebecca Brown and Norman Cohen share some tips.