The Associated to Relocate Headquarters to Park Heights Campus

January 29, 2024 Alan Feiler, Editor-in-Chief

The Associated will utilize the Park Heights JCC as its headquarters. (File photo)

The Associated: Jewish Federation of Baltimore announced today, Jan. 29, it will move its headquarters to the campus of the Weinberg Park Heights Jewish Community Center, at 5700 Park Heights Avenue, from the Krieger Building at 101 W. Mount Royal Avenue in midtown Baltimore.

In a statement, The Associated said the relocation will mark the final phase of an 18-month strategic plan growing out of the federation’s 2020 Centennial Anniversary campaign. The 10-acre campus in Upper Park Heights will be renamed the Goldsmith Campus in recognition of a major donation by the Goldsmith Family.

Construction on the project is expected to start in early spring. The future of the Krieger Building has yet to be determined.

Associated President Marc B. Terrill: “This is the first time in our 100-year history that The Associated’s headquarters will be housed alongside the majority of its agency partners.” (File photo)

“Using data from the 2020 Baltimore Jewish Community Study, an evaluation of its real estate and campus usage, and real-time trends from its agency network, this strategic plan focused on positioning The Associated and its agencies for their next century in serving the Jewish community while also strengthening its commitment to the Park Heights neighborhood, Pimlico area and the City of Baltimore,” read the statement. “With more than a dozen Associated agencies to be located on the campus, the redevelopment will also foster a more efficient and collaborative environment for Associated network clients, community members and employees.”

Besides The Associated’s headquarters, the redevelopment of the Park Heights campus will result in a renovated Center for Sports and Wellness for the JCC, the Jewish Library of Baltimore, and the creation of multi-purpose and conference spaces for the community.

The Associated moved into the Mount Royal Avenue facility, across from the Lyric Performing Arts Center, in 1980. The federation was previously headquartered at the Straus Building at 319 W. Monument Street.

“This is an exciting chapter for The Associated and our entire agency network,” said Marc B. Terrill, president of The Associated. “This is the first time in our 100-year history that The Associated’s headquarters will be housed alongside the majority of its agency partners. Enhancing the Park Heights campus and streamlining our Associated network on the Goldsmith campus is a win for the Jewish community and the entire Park Heights area. Leveraging our collective resources offers long-term savings of community dollars and also an efficient mode of working and building community.”

Said Yehuda Neuberger, chair of the Board of The Associated: “We have an obligation to address the realities of the day, while planning for the future of the community. This exciting project enables us to have a more efficient, effective, and secure environment for the members of the community that we serve as well as our talented professional team. This project will extend The Associated’s substantial investment into this important region of Baltimore City and the Park Heights community. We are grateful to the donors that have supported this project, as well as the State of Maryland which provided significant funding for this project.”

The Park Heights JCC opened its doors in September of 1960. Over the past six decades, the facility and campus have been renovated and expanded several times.

“For the members and users of the Jewish Community Center of Greater Baltimore (JCC), this redevelopment transforms a place that has served as our organization’s cornerstone for more than 60 years,” said Barak Hermann, CEO of the JCC of Greater Baltimore. “The Park Heights JCC, which will be renovated in its entirety, anchors our presence in northwest Baltimore City. Words cannot adequately express how thrilled we are to have this investment into a beautiful new facility for our members and the entire community.”